UNSETTLING QUARTER FOR SPONSORSHIP BUT SUPERMARKETS SHINE

  UNSETTLING QUARTER FOR SPONSORSHIP BUT SUPERMARKETS SHINE

The volume of sponsorship deals has fallen dramatically during the pandemic and consumer recall of sports sponsorships is suffering but supermarkets are reaping the rewards of their community-focused sponsorship initiatives.

SUPERMARKETS EDGE SPONSOR FIRST-HALF WINS

The number of new reported sponsorship deals in Ireland dropped 46% in the first half of 2020 versus the same period last year, while supermarkets dominated the public’s vote for stand-out sponsors in the past quarter, according to new research by sponsorship consultants ONSIDE.

IS THE RETURN OF THE PREMIER LEAGUE A DISASTER OR BONANZA FOR SPONSORS?

“Project Restart is going to be a bonanza for sponsors. ”

“Project Restart is going to be a disaster for sponsors. ”

Take your pick from the two headlines above, because it really depends on your perspective.

ONSIDE COVID-19 SPORTS IMPACT MONITOR WAVE 2 INFOGRAPHIC

The Onside Covid-19 Sports Impact Monitor Wave 2 Infographic gives a visual snapshot of the key findings from the latest ONSIDE research.

IRISH SPORTS INDUSTRY UNITED IN SUPPORT OF RETURN TO MAJOR EVENTS IN 2020

As sporting events continue to shape up for a return to play, 9 in 10 members of the Irish sports industry group Sport for Business believe that major sports events should proceed behind closed doors or with reduced capacity across the remainder of 2020, according to new research by consultants ONSIDE.

4 in 10 SUPPORT A RETURN TO LIVE SPORT IN 2020

The latest wave of the ONSIDE Sponsorship Market Monitor has revealed that 44% of Irish adults claim that they will only attend live sports events or concerts when a vaccine is available for Covid-19, with the varying sports fan bases of GAA, Rugby and Irish soccer largely aligned on their return to play preferences.

Inside ONSIDE: ONSIDE Experts on Covid-19 Impact

At ONSIDE, we are tracking the emerging effects of Covid-19 across different audiences through a focused series of research studies and analysis in the ONSIDE Sponsorship Market Monitor.

As part of the study, we explore opinions on live matters including a potential return to sports and entertainment events once lockdown measures are relaxed and attitudes to a ‘behind closed doors’ sport strategy in the coming months. We gauge how the industry, consumers & ONSIDE consultants feel about the impact of Covid-19 and explore the opportunities that are emerging during this crisis.

1 IN 3 ADULTS IN NORTHERN IRELAND FOR SPORTS BEHIND CLOSED DOORS

25% of the public in Northern Ireland say that going to watch live sports events is the thing they have missed most since the requirement to ‘stay at home’ was enforced and 33% plan to attend live sports and entertainment events as soon as possible once the ‘stay at home’ requirement is lifted, according to new research by consultants ONSIDE.

1 IN 4 UK PUBLIC KEEN TO GET BACK TO LIVE EVENTS

17% of the UK public say that going to watch live sports events is the thing they have missed most since the requirement to ‘stay at home’ was enforced and 23% plan to attend live sports and entertainment events as soon as possible once the ‘stay at home’ requirement is lifted, according to new research by consultants ONSIDE.

IRELAND CALLS ON SPONSORS TO CONTINUE SUPPORT

As the number of reported sponsorship deals dropped 14% in Q1 2020 versus the same quarter last year, 1 in 2 consumers in Ireland are calling on brands to continue to support their favorite sport, music, arts or cultural events through sponsorship, according to research by sponsorship experts ONSIDE

EARLY COVID-19 SPORT IMPACT SCORES REVEALED

6 in 10 members of the sports industry group Sport for Business are ‘very’ or ‘extremely’ worried about the impact the Covid-19 shock will have on sport in Ireland, according to the new ONSIDE Covid-19 Sports Impact Monitor released this week.

SPONSORSHIP GROWTH TO SLOW TO 8% IN 2020: ONSIDE

With a decline in the number of sponsors in Ireland planning to increase their spend on sponsorship compared to last year, the Irish Sponsorship market growth is set to slow to 8% in 2020 to reach €242m, according to the latest annual ONSIDE Irish Sponsorship Industry Survey from industry experts ONSIDE.

WHO WON SPONSORSHIP SERIES 2019 IN PICTURES

Here is a quick look back at some of our favourite pictures from an engaging and insightful morning of discussions at the Who Won Sponsorship Series 2019 event!

AIB, GUINNESS & VODAFONE WIN A GAME CHANGING DECADE FOR IRISH SPONSORSHIP

As the dust settles on the recent Rugby World Cup 2019 and curtain drops on a decade that saw spend on sponsorship grow by 70% to over €220m this year, Vodafone Rugby and AIB GAA were revealed as the stand out sponsorships of the year and decade by sponsorship consultants ONSIDE and the MII at a major business of sponsorship conference this week. 

ONSIDE 20 Fast Facts for the Rugby World Cup Japan 2019 - Part 2

A lot has happened in the first 3 weeks both on and off the pitch as this remarkable Rugby World Cup continues to gather momentum. World Rugby registered 654 million video views on its Rugby World Cup social channels over the first fortnight of Japan 2019, this alone has already surpassed the 400 million total video views achieved during the previous Rugby World Cup in England in 2015!

ONSIDE SUPPORTS THE 2019 UNION CUP DUBLIN

ONSIDE SUPPORTS THE 2019 UNION CUP DUBLIN

The 2019 Union Cup Dublin is Europe’s biggest LGBT+ inclusive rugby tournament. The event is a two-day festival of rugby held on June 8-9th, at Dublin’s DCU with 45 teams from 15 countries participating and this year will host a dedicated women’s tournament for the first time.

RWC ON THE HORIZON AS BEST JOINS ONSIDE PANEL

RWC ON THE HORIZON AS BEST JOINS ONSIDE PANEL

56% of adults in Ireland are already expressing an interest in the Rugby World Cup 2019. Whilst Irish Rugby Captain Rory Best joins ONSIDE sports advisory panel, alongside GAA star Joe Canning and Jon Long, former head of strategy at the International Cricket Council.