Is esports any different from traditional sports properties?
Esports - competitive video gaming played at a professional level – depends on many of the same income streams as traditional sports. Sponsorship, media rights and attendance are all important contributors. This means that, just like traditional sports, some esports properties have suffered during the pandemic.
With a decline in the number of sponsors in Ireland planning to increase their spend on sponsorship compared to last year, the Irish Sponsorship market growth is set to slow to 8% in 2020 to reach €242m, according to the latest annual ONSIDE Irish Sponsorship Industry Survey from industry experts ONSIDE.
A lot has happened in the first 3 weeks both on and off the pitch as this remarkable Rugby World Cup continues to gather momentum. World Rugby registered 654 million video views on its Rugby World Cup social channels over the first fortnight of Japan 2019, this alone has already surpassed the 400 million total video views achieved during the previous Rugby World Cup in England in 2015!
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