WE THINK DIFFERENTLY ABOUT SPONSORSHIP

ONSIDE builds and supports award-winning sponsorship programmes for brands including Vodafone, Diageo, Aviva, Audi, and Aldi and on all sports and non-sports sponsorship platforms from football, rugby, and Gaelic sports to film, music, comedy and to causes.

Over the last decade ONSIDE has steered over €500m of sponsorship investment through Assets and Activation strategy definition and delivery – all built on world class Analytics solutions. 

We do the thinking first. Thinking based on Insight. Insight built on Intelligence.
Intelligent strategies across Assets, Activation and Analytics. And because we think differently we deliver better outcomes for our clients.

Feel free to get in touch, It all starts with a conversation. 

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Aldi, Head of Marketing

"ONSIDE demonstrated all-round exceptional skills and understanding when working with us to build a highly effective sponsorship presence for Aldi.  ONSIDE brought new and informed thinking to our sponsorship strategy definition, negotiated with the rights holders and helped us to build and execute an activation campaign that had real impact, engaged our target customer base and generated real commercial return."

Diageo Europe, Head of Sponsorship

"Grounded in a clear, deep and unique understanding of the part sponsorship has to play in Diageo’s business, Onside provides us with high quality support and direction across various stages of sponsorship investment decision making in our business. Consistently delivering a first class level of servicing, Onside Sponsorship are key sponsorship management partners for our business."

Liberty Insurance, Head of Marketing

"Widely regarded as the country’s leading Sponsorship consultant and practitioner, John Trainor provides clear, strategic, innovative commercial insights to deliver robust return on investment from sponsorship partnerships. Onside played a key role in establishing the international award-winning partnership between Liberty Insurance and GAA , uniting both Hurling and Camogie for the first time."