ACTIVATION PHILOSOPHY
We work with clients to develop, implement, and manage strategic activation campaigns with a focus on commercial outcomes.
- Definition and Ideation
- Campaign Strategy and Planning
- Implementation
- Media Relations
- Optimisation and Evaluation
1. TIMING AND PLANNING
Brilliant sponsorship deals should be carved out of a brilliant strategic activation idea….not the other way around!
2. DRIVEN BY COMMERCIAL GOALS
An insight-driven, intelligent activation strategy will drive consumer connections and deliver commercial ROI.
3. CAMPAIGN WITH PURPOSE
A campaign must have a clear purpose that consumers can get behind to drive positive engagement with your property..
ACTIVATION INSIGHTS
BOOST REACH POTENTIAL BY OVER 150% WHEN ACTIVATED WELL
Sponsors that activate with weight, including ATL investment, are experiencing uplifts of over 150% in reach/awareness outcomes when they commit to breakthrough activation campaigns. Guinness and Pro 12 Rugby. Three and Irish Rugby and AIBs GAA campaigns all made gains of over 150% in linkage to the the properties they sponsor through activation. In one stand out case, one of the brands researched experienced an uplift of 164% in reach/awareness when the public had seen their activation.
