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WILL IRELAND AND THE UK CATCH UP WITH OTHER MAJOR COUNTRIES ON ESPORTS SPONSORSHIP?

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WILL IRELAND AND THE UK CATCH UP WITH OTHER MAJOR COUNTRIES ON ESPORTS SPONSORSHIP?

Is esports any different from traditional sports properties?

Esports - competitive video gaming played at a professional level – depends on many of the same income streams as traditional sports. Sponsorship, media rights and attendance are all important contributors. This means that, just like traditional sports, some esports properties have suffered during the pandemic.

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UNSETTLING QUARTER FOR SPONSORSHIP BUT SUPERMARKETS SHINE

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UNSETTLING QUARTER FOR SPONSORSHIP BUT SUPERMARKETS SHINE

The volume of sponsorship deals has fallen dramatically during the pandemic and consumer recall of sports sponsorships is suffering but supermarkets are reaping the rewards of their community-focused sponsorship initiatives.

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SUPERMARKETS EDGE SPONSOR FIRST-HALF WINS

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The number of new reported sponsorship deals in Ireland dropped 46% in the first half of 2020 versus the same period last year, while supermarkets dominated the public’s vote for stand-out sponsors in the past quarter, according to new research by sponsorship consultants ONSIDE.

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IS THE RETURN OF THE PREMIER LEAGUE A DISASTER OR BONANZA FOR SPONSORS?

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“Project Restart is going to be a bonanza for sponsors. ”

“Project Restart is going to be a disaster for sponsors. ”

Take your pick from the two headlines above, because it really depends on your perspective.

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ONSIDE COVID-19 SPORTS IMPACT MONITOR WAVE 2 INFOGRAPHIC

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The Onside Covid-19 Sports Impact Monitor Wave 2 Infographic gives a visual snapshot of the key findings from the latest ONSIDE research.

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IRISH SPORTS INDUSTRY UNITED IN SUPPORT OF RETURN TO MAJOR EVENTS IN 2020

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As sporting events continue to shape up for a return to play, 9 in 10 members of the Irish sports industry group Sport for Business believe that major sports events should proceed behind closed doors or with reduced capacity across the remainder of 2020, according to new research by consultants ONSIDE.

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