June 17, 2020 Onside Sponsorship Covid-19, Insight, Sponsors, Sponsorship, Sponsorship Insights, Sports, Activations, Rights Holders, Premier League, Behind Closed Doors IS THE RETURN OF THE PREMIER LEAGUE A DISASTER OR BONANZA FOR SPONSORS? June 17, 2020 Onside Sponsorship Covid-19, Insight, Sponsors, Sponsorship, Sponsorship Insights, Sports, Activations, Rights Holders, Premier League, Behind Closed Doors “Project Restart is going to be a bonanza for sponsors. ”“Project Restart is going to be a disaster for sponsors. ” Take your pick from the two headlines above, because it really depends on your perspective.