July 29, 2020 Onside Sponsorship Covid-19, Insight, Irish News, Research, Sponsors, Sponsorship, Sponsorship Insights, Sports, Rights Holders, Rugby, Activations, Supermarkets, Retail, Community UNSETTLING QUARTER FOR SPONSORSHIP BUT SUPERMARKETS SHINE July 29, 2020 Onside Sponsorship Covid-19, Insight, Irish News, Research, Sponsors, Sponsorship, Sponsorship Insights, Sports, Rights Holders, Rugby, Activations, Supermarkets, Retail, Community The volume of sponsorship deals has fallen dramatically during the pandemic and consumer recall of sports sponsorships is suffering but supermarkets are reaping the rewards of their community-focused sponsorship initiatives.