Is esports any different from traditional sports properties?
Esports - competitive video gaming played at a professional level – depends on many of the same income streams as traditional sports. Sponsorship, media rights and attendance are all important contributors. This means that, just like traditional sports, some esports properties have suffered during the pandemic.
As sporting events continue to shape up for a return to play, 9 in 10 members of the Irish sports industry group Sport for Business believe that major sports events should proceed behind closed doors or with reduced capacity across the remainder of 2020, according to new research by consultants ONSIDE.
The latest wave of the ONSIDE Sponsorship Market Monitor has revealed that 44% of Irish adults claim that they will only attend live sports events or concerts when a vaccine is available for Covid-19, with the varying sports fan bases of GAA, Rugby and Irish soccer largely aligned on their return to play preferences.
At ONSIDE, we are tracking the emerging effects of Covid-19 across different audiences through a focused series of research studies and analysis in the ONSIDE Sponsorship Market Monitor.
As part of the study, we explore opinions on live matters including a potential return to sports and entertainment events once lockdown measures are relaxed and attitudes to a ‘behind closed doors’ sport strategy in the coming months. We gauge how the industry, consumers & ONSIDE consultants feel about the impact of Covid-19 and explore the opportunities that are emerging during this crisis.
25% of the public in Northern Ireland say that going to watch live sports events is the thing they have missed most since the requirement to ‘stay at home’ was enforced and 33% plan to attend live sports and entertainment events as soon as possible once the ‘stay at home’ requirement is lifted, according to new research by consultants ONSIDE.
17% of the UK public say that going to watch live sports events is the thing they have missed most since the requirement to ‘stay at home’ was enforced and 23% plan to attend live sports and entertainment events as soon as possible once the ‘stay at home’ requirement is lifted, according to new research by consultants ONSIDE.
As the number of reported sponsorship deals dropped 14% in Q1 2020 versus the same quarter last year, 1 in 2 consumers in Ireland are calling on brands to continue to support their favorite sport, music, arts or cultural events through sponsorship, according to research by sponsorship experts ONSIDE
With a decline in the number of sponsors in Ireland planning to increase their spend on sponsorship compared to last year, the Irish Sponsorship market growth is set to slow to 8% in 2020 to reach €242m, according to the latest annual ONSIDE Irish Sponsorship Industry Survey from industry experts ONSIDE.
As the dust settles on the recent Rugby World Cup 2019 and curtain drops on a decade that saw spend on sponsorship grow by 70% to over €220m this year, Vodafone Rugby and AIB GAA were revealed as the stand out sponsorships of the year and decade by sponsorship consultants ONSIDE and the MII at a major business of sponsorship conference this week.
A lot has happened in the first 3 weeks both on and off the pitch as this remarkable Rugby World Cup continues to gather momentum. World Rugby registered 654 million video views on its Rugby World Cup social channels over the first fortnight of Japan 2019, this alone has already surpassed the 400 million total video views achieved during the previous Rugby World Cup in England in 2015!
ONSIDE and the Marketing Institute invited its members to 'Who Won the Summer of Sponsorship' in 2017. The event examined the changing sponsorship landscape and explored how brands have reinvented popular platforms to achieve new success, while also looking at the opportunities and challenges for sponsorship games plans in 2018.
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