56% of adults in Ireland are already expressing an interest in the Rugby World Cup 2019. Whilst Irish Rugby Captain Rory Best joins ONSIDE sports advisory panel, alongside GAA star Joe Canning and Jon Long, former head of strategy at the International Cricket Council.
Worth an estimated €158m a year, the Irish sponsorship industry provides a much needed financial lifeline to a wide variety of sporting, cultural and educational organisations the length and breadth of Ireland.
Make sure your sports sponsorship is active and relevant to fans: that’s the message to sponsors from a new study by sports market research firm Onside and sports activation specialists Atomic Sport.
Are sporting organisations in touch with their fans and sponsors? Or is it time for sponsors to stand up for fundamental reform in sport? With the recent resignation of Sepp Blatter, what will that mean for Sport, Sponsors and Rights holders asks John Trainor
