In the face of economic uncertainty, 1 in 2 sponsors in Ireland are planning to increase their spend on sponsorship in 2019, fuelling an Irish Sponsorship market that is set to grow by 11% to €226m in 2019, according to the annual ONSIDE Irish Sponsorship Industry Survey from sponsorship experts ONSIDE.

Three of Ireland’s top athletes, Rory Best, Thomas Barr and Gary O’Donovan discuss exclusively with ONSIDE the importance of brand partnerships in sport and what they feel makes a great sponsorship.

The Irish Book Awards have become a landmark event in the Irish bookselling calendar, supported by the entire industry. ONSIDE are delighted to once again sponsor the NON-FICTION BOOK OF THE YEAR category.

In what was a busy sporting summer of FIFA soccer, hockey world cups and an historic haul of Irish athletes achieving podium success, 6 of the Top 10 stand-out sponsors of Summer 2018 revealed by sponsorship consultants ONSIDE and the MII at a major business of sponsorship conference this week were GAA sponsors. 

Sponsorship consultants ONSIDE has confirmed the appointment of 2017 Hurler of the Year Joe Canning, as a senior consultant on its sports advisory panel.

John Trainor speaks about the growing sponsorship opportunities in women’s sports.  

With 8 in 10 sponsors in Ireland considering acquiring new sponsorship rights in 2018, the Irish Sponsorship market is set to grow by 12% to a new high of €201m in 2018, according to the annual ONSIDE Irish Sponsorship Industry Survey.

The Bord Gáis Energy Irish Book Awards celebrates and promotes Irish writing and this year ONSIDE is proud partner of the Non-fiction Book of the Year. The awards together a huge community passionate about books – readers, authors, booksellers, publishers and librarians – recognise and celebrate the very best of Irish writing talent.

Naming rights for stadia and other venues has become an important part of the sponsorship mix for many big brands, writes John Trainor.

As almost 20% more sponsorship deals were reported in Ireland in Q1 2017 than in the same period last year, ONSIDE, Ireland’s leading management consultancy firm specialising in sponsorship and research services, has announced key senior appointments to its management team. 

Aldi Ireland announced a new three year partnership with Community Games, which celebrates its 50th anniversary in 2017, that will see Aldi provide a significant six-figure investment to become its title sponsor.

Boosted by new opportunities such as the Women’s Rugby World Cup and ‘sponsor switching’ on some large assets, Ireland’s sponsorship market is expected to grow by 6% to €173 million this year, the annual survey by ONSIDE indicates. 

Guinness has topped the league of Ireland's most appealing sponsors among Irish adults for the year 2016, according to end-of-year research by sponsorship consultant ONSIDE.