Following another strong year for sponsorship investment, estimated to reach €212 million in 2023, ONSIDE and the Marketing Institute Ireland are once again joining forces to host the “Who Won Sponsorship Series 2023” event on Wednesday, 22nd November at the Aviva Stadium.
The ONSIDE and Marketing Institute Ireland event combines a review of sports, entertainment, ambassador, broadcast, arts and cause-related events that attracted significant sponsorship in 2023 and will include insights from industry experts, Irish and international-based sponsors and rightsholders, and marketing professionals.
With over half of the adult population set to tune in to watch the Ireland Rugby team compete in France in the coming weeks, at the Rugby World Cup, one of 2023’s marquee global sports events will form one aspect of the content for the day. IRFU Chief Commercial Officer, Padraig Power and Vodafone’s Head of Sponsorship & Insights, Gerry Nixon, will join a panel to discuss commercial and sponsorship activity around the tournament.
Tom Boyle, VP Global Partnerships Marketing and Operations at City Football Group / Manchester City Football Club will bring 18 years of experience in the sports industry to the ONSIDE / MII event, with a proven track record across a multitude of major properties. Boyle has worked with world-leading brands such as Unilever, Asahi, Nissan, BNP Paribas, Rolex, Midea, Cisco, Intel, PUMA, Tesco, Citibank and HP, amongst others.
Other sponsorship trailblazers influencing the future of sponsorship in Ireland that will join the speaker line-up includes Rory Sheridan, Head of Partnerships at Diageo Ireland. Sheridan orchestrated a summer of Music Experiences for Diageo brands including Guinness Live & Rising, embedding GUINNESS, Rockshore and Smirnoff at the heart of All Together Now, while also bringing a portfolio of Diageo brand experiences to Forbidden Fruit. RTÉ, will share a broadcaster’s perspective on how sponsorships scored in 2023, and will be joined by the FAI and FAI Women’s Team and RTÉ Broadcast sponsors Cadbury.
ONSIDE and the Marketing Institute Ireland will be announcing further speakers joining the event line-up in the coming weeks, including a star-studded panel of some of Ireland’s leading sports and entertainment stars. The event will also announce the results of a survey by ONSIDE of the 3,000 strong MII database of Ireland’s marketing professionals to determine which brands and rights holders won with sponsorship in 2023.
Speaking at the launch of the event, John Trainor, Founder and CEO of ONSIDE said: “2023 has been an action-packed year for sports and live entertainment in Ireland on and off the big stage. Our speakers this year will share insights with our attendees that will offer them an edge to sharpen their performance for 2024, and we are looking forward to bringing together many of the industry leaders in marketing and sponsorship at our biennial sell-out showcase.”
The “Who Won Sponsorship Series 2023” event takes place on Wednesday, November 22nd, in the Aviva Stadium.
Ticket Prices:
MII Members €125
Non MII Members €410 (Price includes MII Membership + Event Ticket)
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Ticket Selection - Who Won Sponsorship Series 2023
