Left to right: RTÉ - Declan Bennett, Head of Sport, MII - Shane Mc Gonigle, CEO, ONSIDE – Kim Kirwan, Director of Intelligence & Insights, RTÉ – Gerry Mc Guinness, Sponsorship Manager
Brian O'Driscoll will discuss The Dynamic Role of Brand Ambassadors in Modern Sponsorship at the ONSIDE and Marketing Institute Ireland event "Who Won Sponsorship Series 2023" on Wednesday, 22nd November, from 8:30 am - 11:00 am, at the Aviva Stadium.
"2023 is once again proving to be a very strong year for sponsorship investment with an estimated €212 million being spent by brands looking for that competitive edge", commented John Trainor, Founder & CEO, ONSIDE.
Shane McGonigle, CEO, MII said "We are looking forward to an exciting event where there will be a wealth of expertise and insights shared with renowned speakers and panellists from industry, Irish and international-based sponsors and rightsholders, and marketing professionals as well as an in-depth review of sports, entertainment, ambassador, broadcast, and cause-related events."
The theme of this year's Who Won Sponsorship event is Trailblazers Shaping the Future of Sponsorship. It will feature segments including Rugby Revolutionaries, Redefining Consumer Experience through Sponsorship, Breaking Barriers & Forging Alliances Women in Sport, as well as the fireside chat with Brian O'Driscoll.
Taking part in the Rugy Revolutionaries segment will be Gerry Nixon, Head of Sponsorship & Insights at Vodafone and Padraig Power, Chief Commercial Officer IRFU, together with Kalle Kauppila, Group Director of Revenue & Fan Growth, World Rugby. They will bring unique insights into the world of commercial and sponsorship involvement in the sport of Rugby and are likely to discuss the impact of the recent Rugby World Cup tournament.
Other sponsorship trailblazers speakers taking part in the event who are influencing the future of sponsorship in Ireland include Tom Boyle, VP Global Partnerships Marketing and Operations at City Football Group / Manchester City Football Club, Rory Sheridan, Head of Partnerships at Diageo Ireland, Louise Cassidy, Director of Marketing & Communication at the FAI as well as Eileen Leahy, Marketing Activation Lead at Cadburys.
RTÉ will share a broadcaster's perspective on how sponsorships scored in 2023. "RTÉ is delighted to be involved with this event again. Sponsorship enables brands to forge a meaningful, authentic connection with sports fans. It also ensures that key sporting events remain accessible and free for everyone to enjoy, regardless of age, demographic or background, which is integral to RTÉ's public service remit. I look forward to hearing the speakers' insights on the panel, who are at the forefront of this thriving industry and continually driving it forward', commented Declan Bennett, Head of RTÉ Sport.
The “Who Won Sponsorship Series 2023” event is open to members and non-members of the Marketing Institute of Ireland and the attendees can register on mii.ie.
For further information please contact:
Orla Ryan@Wilson Hartnell 0872342416/orla.ryan@ogilvy.com
