Australian wine producer Hardys has been revealed as England Cricket's Official Wine partner, the England and Wales Cricket Board have announced today.
In a three-year sponsorship deal, Hardys will promote their products and offer samples to fans at England’s home international fixtures as well as promoting their association with England Cricket through advertising and marketing campaigns.
Fifth generation Hardy family member William (Bill) Hardy said: “We are very excited to partner with England Cricket. It is a sport close to my heart and has been enjoyed by the many generations of the Hardy family.”
David Collier, Chief Executive of ECB, said: “The ECB is thrilled to embark on this partnership with Hardys wine. Hardys is an established brand that will offer the nation’s cricket fans quality wine to enjoy during international matches. This is another example of our expanding commercial partnerships, and will allow us to invest more in the development of cricket game-wide.”
