3 in 4 marketing professionals in Ireland named “official” sponsors rather than “non-official” tournament sponsors of the 2015 Rugby World Cup in England as brands that they felt stood out, with Heineken and Land Rover shoulder to shoulder at the top of the latest Onside research released by sponsorship intelligence consultants Onside, in partnership with the Marketing Institute of Ireland.
A summary of the research findings is below. If you would like a more extensive debrief of the research, please contact us at hello@onside.ie.
