September 9, 2016 Onside Sponsorship Irish News An Taoiseach And Paul O'Connell Launch Aldi's Sponsorship Of IRFU's 'Play Rugby' Programme September 9, 2016 Onside Sponsorship Irish News The Irish Rugby Football Union announced a new partnership with Aldi Ireland that will see Aldi provide a substantial investment to support 'Play Rugby' - the IRFU's national participation initiative for school children over the next four years.