Irish Sponsorship Industry

TV STARS RISING WHILE SPORTS SPONSORSHIP RECOVERY KICKS-OFF IN Q3

TV STARS RISING WHILE SPORTS SPONSORSHIP RECOVERY KICKS-OFF IN Q3

The latest ONSIDE Quarterly Sponsorship Review found that while the rate of new reported sports sponsorship deals in Ireland dropped 19% year on year in the third quarter of 2020 versus 49% in the first half of 2020, these are ahead of declines of 38% in the overall volume of Irish sponsorship deals reported so far this year.