ABOUT

We help build exceptional Sponsorship & Research outcomes through Sport, Entertainment, Cause and other platforms across Europe, the Middle East, and North America.

 
 
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STRATEGY

We offer experienced counsel in sponsorship strategy that empowers our clients to make decisions about how to incorporate and enact sponsorship across their businesses.

 
 
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INTELLIGENCE

Our various streams of intelligence help our clients understand their position in the market and enable them to craft successful sponsorships.

 

DEALS

We focus on creating agreements that last the test of time, that deliver value for our clients, and that have the best mix of assets.

 
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EVALUATION

Understanding the value of sponsorship gives our clients a scientific approach to determining their own value and the value they’re receiving.

 
 

CLIENTS

Creating Intelligent Best in Class sponsorships and helping our clients achieve their business objectives is what we are all about. We service two distinct client groups - Sponsors and Rights holders. Our clients typically see us as partners rather than suppliers, working with them to get a greater return on their investment. For an idea of the clients we are proud to have worked with please see below.

SPONSORS

RIGHTS HOLDERS

WHAT OUR CLIENTS SAY

"ONSIDE's intelligence, advice and support played a pivotal role in us developing a strategic and commercially attractive bid and winning proposal to bring the ICC Men's T20 World Cup to the West Indies and the USA in 2024."

- Cricket West Indies

"Grounded in a clear, deep and unique understanding of the part sponsorship has to play in Diageo’s business, Onside provides us with high quality support and direction across various stages of sponsorship investment decision making in our business. Consistently delivering a first class level of servicing, Onside Sponsorship are key sponsorship management partners for our business."

- Diageo
 

PROJECTS

Our clients see us as partners working with them to get the best possible return on their investment. From complete new strategies to managing inspired activation and breakthrough evaluation models, we deliver highly advantageous outcomes through better relationships.

 
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Vodafone | Irish Rugby

Strategy, negotiation and evaluation of the Principal Partner Agreement with Irish Rugby

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Boots | Irish Cancer Society

Aligned a sponsor with a worthy cause, thanks to exceptional intelligence.

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Judd Trump

Identified white space partnership opportunities and determined the values.

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Guinness Six Nations

Deal support on one of the world’s top sponsorship agreements

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Outernet London

Assessed and valuated partnership opportunities for state-of-the-art venue in London

USA Cricket & Cricket West Indies

Wrote the winning bid to bring the 2024 ICC Men’s T20 Cricket World Cup to the Americas.

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Bord Gáis Energy Theatre

Negotiated naming rights for one of Ireland’s premier venues to deliver brand outcomes.

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Extreme International

Value assessment of Extreme International Events in the Middle East

Aldi | Irish Rugby

Developed and implemented an award-winning activation strategy

GLOBAL HEADQUARTERS

56 Lansdowne Road,
Ballsbridge,
Dublin 4, Ireland

+353 87 711 66 32

UK OFFICE